Project-Based Implementation

Learn From Real-time Professionals

3 Mentor-led Sessions Every Week

Market Ready

100% Lifetime Placement Assistance

15+ Certifications

INTRODUCTION TO DIGITAL MARKETING

Digital Marketing Overview
- What is Marketing?
- What is Digital Marketing?
- Why are people going online?
- Benefits of Digital Marketing
- Who can use Digital Marketing?
- Digital Marketing Platforms & Strategies
- Digital Marketing Vs Traditional Marketing
- Define Marketing Goals
- Types of Search Engine
- Latest Digital Marketing Trends
- What is Advertising?
- What is Online Advertising?
- Career & Scope in Digital Marketing

WORDPRESS & WEBSITE DESIGN

Website Design Principles
- What is a Website?
- What is a Domain Name?
- What is WWW?
- What are the different types of websites?
- Understanding Website Structure
- Webpage Vs Website
- Difference between Blog & Website
- Purpose of Creating a Website
- How to Build a Webpage?
- What makes a website user-friendly?
- Dynamic Vs Static Website
- What are responsive websites?
Domain Registration & Hosting
- What is domain & subdomain?
- Types of Domains
- How to choose domain name?
- What is IP Address?
- What is Web Hosting?
- Buying & managing Domains
- Importance of Security Server
- What is SSL certification?

SEARCH ENGINE OPTIMIZATION (SEO)

Introduction to Search Engine
- Introduction and Basics of Search Engine Optimization
- How Search Engine Works?
- HTML Basics
- Important SEO Tools
- Understanding Link Building & Outbound Links
- Understanding Do-follow, No-follow, Meta Tags, Anchor Text & robot.txt
- Understanding Social Bookmarking, Sitemap & RSS Feed
- What is Landing Page?
- Understanding Sitemap
- What is Social Bookmarking?
- Understanding RSS feed
- What is Alexa ranking?
- Content marketing strategy for SEO
- On-Page SEO vs Off-Page SEO
Keyword Research & Planning
- Introduction to Keyword Research
- What are Keywords?
- Types of Keywords
- Why keyword research is important?
- LSI Keywords
- Keyword research process
- Understanding target market
- What is keyword Density?
- Google Keyword Planner
- Finalizing the Keyword List

OnPage Optimization
- Introduction to Onpage
- Onpage Analysis Methodology
- Fundamental Onpage Factor
- Website Speed
- Domain Name in SEO
- URL Optimization
- Title Tag Optimization
- Meta Tags Optimization
- Content Optimization
- Sitemap Generation
- Using Robot.txt in site
- URL Redirecting Techniques
- Canonical Links
- Rich Snippets

OffPage Optimization
- What is Link Building?
- Types of Link Building Methods
- DoFollow Vs. NoFollow
- Link Building Guidelines
- Link Analysis Tools
- Directory Submission
- Local Business Directories
- Social Bookmarking
- Using Classifieds for Inbound traffic
- Questions & Answers
- Blogging & Commenting
- Guest Blogging
- Press Release
- Link Building Resources

Local SEO
- What is Local SEO?
- Importance of Local SEO
- Google My Business Listing
- Local SEO Profile Optimization
- Local Submissions

SEO Content Writing
- What is Content Writing?
- How to improve writing skills?
- How to write SEO Optimized Content?
- Use of Proper Tags (H1, H2, H3)
- Creating Attractive Title & Heading
- Anchor Text
- Understanding Audience
- Content Marketing Strategies
- Content Creation

Google Algorithms
- Understanding Google Search Algorithm
- How Google Algorithm Works
- Types of Google Algorithms
- Google Panda algorithm Vs Google Penguin algorithm
- Latest updates in Google Search Algorithm

SOCIAL MEDIA MARKETING (SMM)

Introduction to SMM
- Understanding Social Media
- What is Social Media Optimization (SMO)?
- What is Social Media Marketing (SMM)?
- SMM Vs SMO
- Social Media Statistics
- Social Media Strategy
- How to promote business through Social Media?
- How Social Media Affects SEO?
- Social Media Success Tracking Tools
- Establishing your online identity
- Engaging your Audience
- How to use Groups & Forums
Facebook Marketing (Organic Marketing)
- Understanding importance of Facebook for Business
- Company/Fan Page Creation
- Understanding Facebook Insights
- Personal Account Properties
- Facebook Page Properties
- Understanding Facebook Algorithms
- Establishing Online Identity
- Content Creation & Audience Engagement
- Post Types and Scheduling
- Importance of Group Creation & its Use
- Importance of Hashtag
- Facebook Page Management
- Understanding Creative Dimensions
- Types of Post and Statistics
- Creating a Post Strategy
- Understanding User Engagement Metrics
- Integration to FB in Site
Facebook Advertising (Paid Marketing)
- What is Facebook Advertising?
- Types of Promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding Strategies
- Ad Formats
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
Instagram Marketing
- What is Instagram?
- Instagram Statistics
- How Brands use Instagram?
- Creating Instagram Account
- Content Strategy and Tools
- Power of Hashtag
- Creating a Business Page
- Marketing Tools & Ads
- Instagram Influencer Marketing
- Audience Engagement Strategy
- Instagram Lead Generation
Twitter Marketing
- Introduction to Twitter Marketing
- Benefits of Twitter
- How Brands use Twitter
- Twitter for Business
- Profile creation and management
- Types of Tweets and Statistics
- Content creation and strategy
- Twitter Contests
- Hashtag and its uses
- Twitter Marketing Tools
- Twitter Advertising
- Audience Targeting
- Influencer Marketing
- Twitter trending algorithm
- How to trend a tweet on Twitter?
LinkedIn Marketing (Organic)
- What is LinkedIn?
- Benefits of LinkedIn Network
- LinkedIn Personal Profile Building
- LinkedIn Profile Optimization
- Understanding the importance of Recommendations in LinkedIn
- Connection Building
- LinkedIn Post Content Marketing
- Company & Group Creation
- How to engage the audience effectively?
YouTube Marketing and Optimization
- How to create a YouTube Channel?
- YouTube Keyword Research and Ranking Factors
- Content Creation & Story Lineups
- Upload the First Video
- YouTube Custom Settings
- YouTube Engagement Metrics
- Increasing Subscribers
- Understanding Annotations and Cards
- How to use Playlist?
- Understanding Copyrights and Spam
- YouTube Ranking Factors
- YouTube Video Optimization
- YouTube Paid Video Promotion
- Understanding YouTube Studio
- YouTube Analytics

SEARCH ENGINE MARKETING (SEM)

PPC Advertising (Google Adwords)
- Introduction to Paid Marketing
- Google Account Setup
- Interface Tour and Billing Settings
- Account Structure
- Campaign Settings
- AdGroup Setup
- Keyword Match Types
- Keyword Research Tools
- Understanding Ad Auction
- What is a Quality Score?
- Types of CPC’s
- Bidding Strategies
- Ad Formats
- Ad Guidelines
- Ad Extensions
- What is Dynamic Search Ads (DSA)?
- How to create a DSA Campaign?
- Segments and Filters
- Search Terms and Ad Auctions
- Customization Tools
- Reporting
- Access Levels
- Change History Tool
- My Client Center
- Google AdWords Editor Tool
Display Advertising
- What is Display Advertising?
- How Display Ads work?
- Benefits of Display Advertising
- Bidding Strategies
- Targeting Based Display Marketing
- Exclusion Options
- Ad Formats and Sizes
- Examples of Good and Bad Ads
- Display Ad Builder
- Display Planner Tool
- Display Campaign Reporting
- Conversion Tracking
- Display Remarketing

Google Shopping Ads
- What is a Shopping Campaign?
- Benefits of Shopping Campaign
- Google Merchant Center Account
- Product Feeds
- Types of Product Feeds
- Setting up and organizing your Shopping Campaign
- Best Practices for Shopping Ads

Conversion Tracking Tool
- What is Conversion?
- Conversion Planning
- Conversion Tracking
- Implementing Conversion Tracking
- How to calculate ROI?
- Landing Page Optimization

Remarketing
- What is Remarketing?
- Benefits of Remarketing Strategy
- Remarketing in Adwords & Facebook
- Building Remarketing List & Custom Targets
- Creating Remarketing Campaign
- How to boost conversions with Remarketing?
- Strategies for Better Remarketing

OTHER APPS & TOOLS

Google Search Console (Webmaster Tools)
- Understanding Google Search Console
- Structure Data
- Search Analytics
- Link to the websites
- Data Highlighter
- Internal Links
- HTML Improvements
- Manual Actions
- Accelerated Mobile Pages
- International Targeting
- Google Index
- Crawling
- Security Issues
- Page indexing using Google Search Console

Google Analytics
- Introduction of Google Analytics
- Data Analysis with Google Analytics
- Tracking Traffic from different source
- Understanding Sessions, Users, Traffic Source, Content Realtime Visitors, Bounce Rate
- Understanding Customization, Reports and Actionable Insights
- Google Analytics code Installation
- Real Time Reports
- Creating strategy based on available data

Google AdSense
- Introduction to Google AdSense
- How AdSense Works?
- AdSense Guidelines
- Finding a Proper Niche
- AdSense Account Creation
- AdSense Code Installation
- Ads Type
- AdSense Strategy
- AdSense Optimization Tips

Email Marketing
- Introduction to Email Marketing
- Benefits of Email Marketing
- How does Email Marketing work?
- Popular Email Marketing Softwares
- Introduction to MailChimp
- Building an Email List
- Account setup and settings
- Creating a Subscriber List
- Understanding Newsletter
- Creating Email Content
- Optimizing Email Campaigns
- Email Marketing Automations

WhatsApp Bulk Message Marketing
- Setting account for WhatsApp Bulk Messages
- Content Creation
- Database Management
- Campaign Scheduling

ADD-ON

Affiliate Marketing
- Introduction to Affiliate Marketing
- Types of Affiliate Program
- How Affiliate Marketing works?
- How to find Affiliate Niche?
- How to make money online?
- How to become an Affiliate Marketer?
- Blogging
- Payments & Payouts
- How to grow your Business with Affiliate Marketing?

App Store Optimization
- Why is it Important?
- How to do an app SEO?
- Why ratings and reviews are important?
- Advertise an app

Google Adwords Certification
- Introduction to Certifications
- Types of Certifications
- Register on Google Partners
- Exam Format & Sample Questions

Freelancing Work
- What is Freelancing?
- How does Freelancing work?
- Understanding the Market
- Get to know about the Freelancing Platforms
- How to apply for Projects?
- How to create a Media Plan?
- How to win a Freelancing Project?

Interview Preparation
- Interview Preparation Essentials
- Essential Tools and Resources to help you succeed
- How to Crack Any Interview? Industry Secrets
- Mock Interview Sessions

Learn from Industry Experts

Tushar

A Digital Marketing stalwart, Branding Expert, Digital and Social Media Marketing Consultant, Trainer, Author, Agency owner,
Keynote Speaker, and a magnanimous Entrepreneur, Tushar Rayate has 10+ yrs experience and Multi-Domain expertise by
venturing over 100+ unique niches & fields with a Network of 400+ Clients.

Shalaka

She is a Sales & SEO Expert with 3+ yrs experience in Banking, Insurance, Health& Fitness, Sports, and Finance. Network of 100+ clients.
She is a thorough Digital Marketing Expert who has completed MBA in Marketing, and Bachelor of Banking & Insurance.

  •   Growth rates of Digital Markets are increasing ten folds almost every day
  •   Many Career opportunities within Digital Marketing
  •   Ability to start your own Agency once you have settled well within the Digital Marketing world
  •   Be the Master of Sales Funnels, which is required for every successful business
  •   Drive Traffic to your Websites like never before
  •   Stay ahead of all your competitors by knowing how to crack new technologies and trends
  •   Be Certified for almost every module within the program

Online Digital Marketing Certification Course

Any queries on training details? Get in touch for more guidance.

Do we require a specific qualification to join Online Digital Marketing Professional Course?
No specific qualification required for any of the courses in NextgenDigiHub.
Can I apply for the Digital Marketing Professional Course offline?
Yes, we have the same course available offline. Click here. However, it is advisable to take up the offline course if you are in and around Dhule.
How much time will it take to learn Online Digital Marketing Professional Course?
Online Digital Marketing Professional Course takes a maximum of 2 months, with classes being thrice a week - 2 hour every class. The program is flexible for minimal extension.
If an individual is experienced in traditional marketing; can he/she shift their career to digital marketing?
Yes, you can. Online Digital Marketing Professional Course will help you transition your career from traditional marketer to Digital Marketer.
Is Online Digital Marketing Professional Course available for flexible timings?
Please contact us to get the timings clarified.
Will any certification be available for this course?
Yes, definitely. Students in the program would receive certification for almost every module under the Online Digital Marketing Professional Course.

Starting with no Digital Marketing background, NextgenDigiHub made complex concepts easy to grasp and sparked my passion for the field. The hands-on learning experience and practical applications were invaluable. I'm thrilled with the knowledge I've gained and highly recommend NextgenDigiHub for anyone looking to excel in Digital Marketing.

Stuti

Ringlead Inc , Customer Success Manager

Enrolling at NextgenDigiHub was a game-changer for me. As a newcomer to Digital Marketing, I was initially intimidated, but the detailed and engaging instruction from the faculty, especially Mentor Tushar Sir, made complex concepts easy to grasp. The course's hands-on approach and real-world assignments were incredibly beneficial. The institute's supportive environment, including flexible class schedules and additional practice sessions, helped me build confidence and practical skills. The friendly management team consistently encouraged us to excel. I highly recommend NextgenDigiHub for anyone seeking a thorough and supportive Digital Marketing Education.

Sachi

Digital Marketing Student

The trainer at NextgenDigiHub possesses amazing subject knowledge and answered all my queries thoroughly. This institute offers incredible support, scheduling class timings according to my daily routine and even coordinating extra support classes for me. Their flexibility and dedication to student success are unmatched. I highly recommend NextgenDigiHub for anyone looking to gain comprehensive knowledge and hands-on experience in Digital Marketing

Jay

Maersk Line, Logistics

Tushar Sir is the best person to learn Digital Marketing from. As one of his students since 2017, I've benefited immensely from his expertise. Whenever I have a doubt, he's just a call away, always ready to help. His dedication to his students is unparalleled, making him not just an exceptional mentor but also a dependable friend. Tushar Sir’s support and guidance have been invaluable, and I highly recommend learning from him to anyone serious about excelling in digital marketing

Supriya

Thrivefnc, Digital Marketing Executive

My journey with NextgenDigiHub has been exceptional. As someone new to digital marketing, I found the course content to be incredibly thorough and well-structured. The faculty, particularly Tushar Sir, provided detailed explanations and was always available to clarify doubts. The hands-on approach, including practical assignments and real-world projects, was invaluable. The supportive management ensured flexible class schedules and offered additional practice sessions, which greatly enhanced my learning experience. The encouragement and resources provided have given me the confidence and skills needed to excel in digital marketing. I highly recommend NextgenDigiHub for anyone looking to gain a solid foundation in this field

Abhijeet

Digital Marketing Student,

NextgenDigiHub holds a special place in my heart. They explained the significance of Digital Marketing in today's advertising landscape and the career opportunities in this field. I received comprehensive training in all aspects of Digital Marketing, including Website Optimization, Running Advertising Campaigns, and Social Media Marketing. Additionally, I learned to be a proactive content writer and honed my analytical skills. The guidance and preparation I received at NextgenDigiHub have been invaluable for my professional growth

Somnath

iProspect, SEO

Working with Tushar Sir has always been a rewarding experience. The precision and accuracy in their work are remarkable, ensuring every detail is perfect. They excel in utilizing the best social tools to enhance each campaign, driving growth and success. Their expertise in Digital Marketing Strategies has significantly improved our online presence and engagement. The learning experience here is not just educational but also enjoyable, making every session both informative and fun. I highly recommend NextgenDigiHub for their exceptional services and dedication to excellence.

Kuwali

LOMBARD GENERAL INSURANCE, Sales Manager - Corporate

My experience with NextgenDigiHub has been exceptional, particularly the outstanding service and support I've received. Whenever I faced any issues, I always got a prompt response, which made my learning journey smooth and enjoyable. I enrolled in Advanced Digital Marketing Course, which consists of 52+ comprehensive modules. Each module includes assignments that provided practical insights and hands-on experience. The course content is rich, and I learned a great deal from the modules, covering various aspects of Digital Marketing. NextgenDigiHub truly offers a well-rounded education in Digital Marketing, making it a valuable experience for anyone looking to excel in this field.

Praveenkumar

Shaadi.com, Senior Team Lead- SEO & ASO

The trainer at NextgenDigiHub possesses extensive knowledge of the subject and has successfully cleared all my doubts. This Digital Marketing Institute offers exceptional support, scheduling class timings according to my routine and even arranging backup classes when needed. Their flexibility and dedication to student success are remarkable. The comprehensive guidance and practical insights I gained have significantly enhanced my understanding of Digital Marketing. NextgenDigiHub’s commitment to personalized learning ensures that every student receives the attention and resources needed to excel. I highly recommend this institute for anyone looking to build a solid foundation in digital marketing.


Vandana

Total Tax Solutions, Tax consultant

Tushar Sir , as a Mentor at NextgenDigiHub, is excellent. Despite being a fresher, I was able to grasp all the concepts in-depth thanks to his clear and detailed explanations. This Digital Marketing Institute truly stands out with its supportive management, who are always friendly and encouraging. They constantly motivate us to practice more in the lab, ensuring we gain hands-on experience. The comprehensive training and unwavering support have greatly enhanced my understanding of digital marketing. I highly recommend NextgenDigiHub for anyone looking to excel in this field, as they provide an exceptional learning environment that fosters growth and success.


Sameer

Insignia Communications Pvt Ltd, Accounts Executive